The Portfolio
Walmart Marketplace Learn
At Walmart, I have created and revised over 50 video lessons, from concept to creation. Ensuring that all videos explain in concise detail the purpose of the lesson, why it matters to you, and how to take advantage of it's information. Take a look at this lesson where I explain the importance of a seller's Listing Quality.
Email Campaigns
Sellers need a guiding hand when they begin their selling journey on a new e-commerce platform. I created an new email campaign for new sellers onboarding to Walmart Marketplace – to get them acquainted with the tools and programs they need to succeed. This new campaign reduced our emails from 19 to 10, making our emails more concise, clear, and direct CTAs. This helped increase overall engagement with our Marketplace Learn videos and the overall click-to-open rate by 42%. Check out the email sample shown here.
Policy Manager - Product Listings
At TikTok Shop, I was responsible for managing and updating all policies and guidelines surrounding product listings. Check out this one where I discuss what sellers need to know about listing products on TikTok Shop.
